Sport equipment launch

Yosemite is a sub brand of Biltema which launches products for exercise, recreation and outdoor activities. Our task was to create images, a webpage and a printed brochure showing the 2020 collection of Yosemite’s workout wear reflecting the visual identity of the sub brand.

These images were taken in two separate settings in the north-west part of Skåne, one indoors and one outdoors. On set, I assisted the Director of Photography as well as contributed with my own photography. Next, I was responsible for the post-production of the images and for designing and setting up the webpage.

  • CompanyBiltema
  • Print designRichard Huldén
  • Director of photographyGöran Örtegren

The brief was to create a webpage showcasing the products in the collection accompanied by a dedicated section featuring inspirational and informative articles on the subject.


The brief was to design a brochure displaying all the products in the collection including workout accessories like water bottles, yoga mats and kettle bells.