![](http://asapalsson.com/wp-content/uploads/2020/09/workout_wide.jpg)
Sport equipment launch
Yosemite is a sub brand of Biltema which launches products for exercise, recreation and outdoor activities. Our task was to create images, a webpage and a printed brochure showing the 2020 collection of Yosemite’s workout wear reflecting the visual identity of the sub brand.
These images were taken in two separate settings in the north-west part of Skåne, one indoors and one outdoors. On set, I assisted the Director of Photography as well as contributed with my own photography. Next, I was responsible for the post-production of the images and for designing and setting up the webpage.
- CompanyBiltema
- Print designRichard Huldén
- Director of photographyGöran Örtegren
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_3.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_4_.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_outdoors_.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_outdoors_3.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_4_2.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_32.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_outdoors_2.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_outdoors_4.jpg)
The brief was to create a webpage showcasing the products in the collection accompanied by a dedicated section featuring inspirational and informative articles on the subject.
The brief was to design a brochure displaying all the products in the collection including workout accessories like water bottles, yoga mats and kettle bells.
![](http://asapalsson.com/wp-content/uploads/2020/09/Yosemite_content_webpage_2.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/yosemite_screen_22.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/yosemite_screen_2.jpg)
![](http://asapalsson.com/wp-content/uploads/2020/09/yosemite_print.jpg)