Yosemite is a sub brand of Biltema which launches products for exercise, recreation and outdoor activities. The products are made for the Nordic climate – a common thread that influences the choice of both colours and materials. Our task was to create images, a webpage and a printed brochure showing the 2020 collection of Yosemite’s workout wear reflecting the visual identity of the sub brand.
These images were taken in two separate settings in the north-west part of Skåne, one indoors and one outdoors. On set, I assisted the Director of Photography as well as contributed with my own photography. Next, I was responsible for the post-production of the images, for designing and setting up the webpage, and writing the content.